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Advertising Campaign: Courvoisier

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Courvoisier Mixability

Brief: To write copy for Courvoisier mixability advertising campaign. To promote mixing Courvoisier with unusual soft drinks.


Taglines:

Mix to Liberate

Combiné

You Can Shake it

Neat it’s Perfect, Mixed it’s Impeccable

 

Menu
Courvoisier VSOP Exclusif has a depth and character which makes it perfect for mixing, as well as savouring neat. Its robust characteristics stand up superbly in a multitude of fantastic cocktails, illustrating why cognac has been a preferred spirit since the dawn of mixology.

Courvoisier Blackberry Fusion
In keeping with the current show ‘Art Now’, at TATE Britain, Courvoisier present to you a bespoke cocktail jelly taking on form, texture and scale and made with Courvoisier VSOP Exclusif, fresh blackberries, lemon juice, mint and honey topped with gold leaf.

Courvoisier Cooler
A generous serving of Courvoisier VSOP Exclusif, lengthened with cloudy apple juice, topped with ginger beer and served long over ice.

Courvoisier® XO Imperial

Judged to be one of the finest XOs in the world, Courvoisier XO Imperial is a very old blend of over 40 fine cognacs, comprising well matured Grande Champagne, a touch of Petite Champagne and venerable Borderies. 
Courvoisier XO Imperial is intensely aromatic, with a velvety texture and floral notes, producing a bouquet infused with hints of orange, apricot and pear. 

Exotic vanilla and cocoa bouquets, spicy amber and cinnamon aromas, and violet floral notes all come together to excite the senses”

Jean-Marc Olivier, Master Blender

Courvoisier® XO Imperial

Rich exotic aromas such as crème brûlée, candied orange and iris flower arise from this very old blend of fine cognacs
Judged to be one of the finest XOs in the world at the San Francisco World Spirits Competition in 2008, Courvoisier XO Imperial is a very old blend of over 40 fine cognacs, comprised of well matured Grande Champagne, a touch of Petite Champagne and venerable Borderies.

The full potential of Courvoisier XO can also be realised by enjoying it with the right food. Ideal after dinner, it comes into its own when accompanied with rich flavourful dishes such as crème brûlée.

Le Nez de Courvoisier

Le Nez de Courvoisier is a deeply engaging, sensual method of bringing Courvoisier’s unique house style to life. Each stage of Courvoisier’s meticulous production process results in the creation of wonderful aromas, which can all be identified within Courvoisier cognacs. Courvoisier has identified and created three key aromas for XO Imperial. 

The Aromas
Crème brûlée
A testament to the way we toast our barrels.

Candied orange
An evolution of the Grande Champagne cru.

Iris flower 
Characteristic of fine Borderies aged in humid warehouses

Sound
You will expereince a specific piece of music has been developed for each aroma to further enhance the drinking experience. The music is composed by the talented Laurent Assoulen, whose passion is to create music inspired by aroma.


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